Scaled Toplyne’s SEO engine from 10 to 51 in Domain Rating and 1k to 50k monthly website traffic.

Grew the Top of the Lyne Substack newsletter from 1k to 20k+ subscribers in two years (>40% open rate)

Led the promotion & distribution of “The Coming of Age of D2C in India” report in 2024 in partnership with Sorin Investments & 1Lattice (6,300+ downloads)

Grew Toplyne's social media presence and brand from 0 - 40k+ followers at an average ~10k impressions per post.

Executed the branding, design, and development of Toplyne’s website. Led a team of 4 in continuous experimentation of Toplyne’s Positioning & Messaging and Conversion Rate Optimization (CRO)

Led the ideation and conceptualization of Toplyne’s video advertising campaign, in collaboration with Bombay Locale.

Executed Toplyne’s Series A funding announcement, along with global PR agencies, featuring appearances in Forbes, TechCrunch, VentureBeat, YourStory, Inc42, etc.

Led 3 ProductHunt launches for Toplyne, finishing as #2 Product of the Day with one of them. (800+ leads generated)

Led promotions, production, and post-event nurture flows of 11 webinars - with founders and revenue leaders at global B2B SaaS companies.

Ran optimizations through the webinar funnel - to maximize engagement, attendance, registrations, and invitation e-mail open rates.

Led the production and distribution of the "Humans of PLG" podcast series with founders and sales leaders at PLG companies.

Set up Toplyne’s acquisition engine through digital marketing channels across Google, Facebook, and LinkedIn.

Generated $2M+ in pipeline, $400k+ in meetings booked through Facebook ads - running the end-to-end process from development of creatives to budget allocation by geo, custom audiences, and A/B tests within ads manager.

Set up Google Ads campaigns - branded campaigns, competitor campaigns, and outcome + feature-based campaigns - leading to ~5 meetings booked per week for sales from Google Ads alone.

Led the end-to-end execution of Toplyne Executive Dinners and Mixers.

Hosted the “Wine & Dine” Executive Dinner series (room of ~20) in 5+ cities

Led the promotions, branding, nurture, operations, and post-event sales nudges of 5+ mixers (room of 50-400) in 3 cities (SF, London, Dublin)

Planned and executed Toplyne’s branding, lead-generation, and customer marketing strategy at SaaStr Annual (‘22 and ‘23)

Led the sponsorship negotiations with the SaaStr team for a Super Gold sponsorship in ‘22 and a Gold sponsorship in ‘23.

Set up playbooks for pre-event promotions, in-conference lead capture, booth activation, and post-event nurture to sales conversations.

Generated $1M+ in sales pipeline from two conferences.

Set up inbound workflows for lead capture optimization, qualification, nurture, and conversion to meetings booked for sales.

Configured Toplyne’s Account Based Marketing (ABM) workflows - a multi-touch multi-channel approach across ads, e-mail marketing, gifting, webinar & podcast invitations, and in-person events.

Set up CRM automation, and hygiene procedures while ensuring data parity between a 5 member global sales team and marketing.